Operational Information Design
The result is recorded. The reason often isn't.
Work changes as it moves through people, decisions and outside partners. Ventes builds small controls that keep the important context with the work.
Illustration: work moves continuously from change to result. At each handoff, the reason drops off, and the lost reasons accumulate.
How It Happens
Follow One Job.
Step through an ordinary week. Watch what the record keeps, and what it quietly loses.
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What Ventes Does
Same Job. This Time The Reason Travels.
Catch it when someone knows it. Carry it with the work. Return it when the next person has to act.
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